Trending Stores: Casper, Short Hills Mall, Short Hills, N.J.

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Trending Stores: Casper, Short Hills Mall, Short Hills, N.J.

11/20/2017
Online mattress start-up Casper gets upfront with shoppers at Short Hills Mall, Short Hills, N.J.

The store, one of 15 pop-ups the company is opening in select locations across North America, marking Casper's first significant investment in a company-owned retail presence. It will remain open through spring of 2018.

The Short Hills space showcase Casper’s signature mattress, which comes in a box, along with its newest product, the ergonomically designed Wave mattress, and the brand’s sheets and pillows. The mattresses are displayed in three bedroom vignettes, each one complete with walls and its own distinctive aesthetic. Shoppers are encouraged to try out the products, which are available for purchase on site.

“The demand to experience our products in-person has continued to grow exponentially,” Casper co-founder and CEO Philip Krim stated when the pop-ups were announced. “Casper retail environments allow us to seamlessly traverse online and offline, which we believe is paramount to an exceptional customer journey.”

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