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Things Remembered debuts in-store enhancements

Things Remembered is making its personalization experience even more personal.

The personalized products and gifts retailer has completed the first phase of its in-store innovations, which included the introduction of personalization bars to 50 of its 174 stores. In addition, the company has rolled out iPads chainwide that allow customers to personalize gifts, preview their designs and make edits in a matter of clicks, all with the assistance of a store personalization expert.

At the personalization bars, customers can design personalized items, socialize and receive a behind-the-scenes view of the production of their personalized items. The bars are designed to make the personalization process seamless while encouraging customers to tap into their creativity.

“Today so much of retail is about the customer experience,” said Nelson Tejada, president and CEO of Things Remembered. “And because we’re celebrating the moments that matter in life, big and small, we want to ensure the Things Remembered experience is as personal, thoughtful and engaging as possible.”

Things Remembered recently started the second phase of its in-store innovations initiative, with an entirely new store prototype in development. The innovations are part of a larger plan to evolve the brand, enhance the customer experience and highlight the brand’s growing personalization offerings.
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