Target on track for big year of store remodels

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Target on track for big year of store remodels

By Marianne Wilson - 03/05/2018
Target Corp’s plan to remodel more than 1,000 stores nationwide by the end of 2020 is going into overdrive.

The discounter remodeled some 110 locations last year. It is nearly tripling the number in 2018, with plans to complete about 325 additional remodels. Target’s largest remodel market this year will be its Minneapolis-St. Paul hometown, where it is investing $250 million to remodel 28 stores, which represents about half of its footprint in the area.

“We’ll also go big in places like Los Angeles, New York and Chicago,” Target stated. “Over the next few years, we’ll remodel stores in every major city.”

Last year, Target went big on remodels in the Dallas-Fort Worth area, and its learnings from that market are influencing the next wave of designs. For instance, it added nursing rooms in about 40 remodeled stores. Shoppers were so appreciative of the space that the company is putting the dedicated rooms in every remodeled location in 2018.

Target noted that each remodel is tailored to meet the specific needs of local shoppers, so no two remodels look exactly alike. General enhancements include background music, a modern design aesthetic across the store, and updated merchandise presentations, including areas that showcase trends and top-of-mind products for the season.

In addition, many stores will have features that help them get online orders to shoppers faster, including a larger order pickup counter or a drive up lane in the parking lot.

In line with its sustainability efforts, Target said it will continue to add features like LED lighting and solar panels to many of its locations.