Sugarfina going global

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Sugarfina going global

By Marianne Wilson - 06/19/2018
Luxury candy brand Sugarfina is expanding into Asia.

Sugarfina will open its first store outside of North America this summer, in the upscale Harbour City mall Hong Kong. The company will partner with franchise operator Upper East Holdings LTD.

“We’ve been dreaming of expanding Sugarfina globally since the early days of the brand,” said Rosie O’Neill and Josh Resnick, co-founders and co-CEOs of Sugarfina. “Hong Kong is the window into Asia and Upper East Holdings is the ideal partner to establish our brand in the region.”

A recipient of Chain Store Age's 2016 Breakout Retailers Awards, Sugarfina is known for its luxe packaging and innovative confections, made by artisan candy makers around the globe. More than three quarters of Sugarfina offerings are exclusive and can't be found at any other candy store.

The 900-sq.-ft. Hong Kong boutique will feature Sugarfina’s crisp aqua and white color scheme and upscale, sophisticated ambience. The brand plans to open additional locations in Hong Kong with Upper East Holdings, and continue expanding internationally through similar partnerships.

“We were mesmerized by Sugarfina’s sophisticated concept and innovative candy flavors,” said Tammy Wu and Stephen Yeung, Directors of Upper East Holdings. “We have always been passionate about finding the perfect luxury confections experience to bring over from the United States and we look forward to working with the creative minds of Sugarfina.”

Sugarfina opened its first location in 2013, in Beverly Hills, Calif. It has more than 50 locations across North America in major cities such as Los Angeles, New York, Boston, Chicago and Vancouver.

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