SPECS Speak: Meet the ‘experience makers’

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SPECS Speak: Meet the ‘experience makers’

By Deena M. Amato-McCoy - 02/14/2019
L’Occitane En Provence, FAO Schwarz and Ulta Beauty are part a growing genre of companies that know how to draw a crowd.

Consumer trends, social issues and innovative concepts are all influencing the next wave of physical retail experiences. Brands are tapping these ideas to create memorable store spaces that range from immersive environments to controversial concepts — and SPECS Show 2019, March 3-5, at the Gaylord Texan in Dallas, is shining a spotlight on the most innovative ones. (Click here to register for the conference.)

The following sessions will dive deeper into brands leading this new era of experiential retail:

  • Step Inside the L’Occitane Experience. L’Occitane En Provence built its reputation by sharing the colors, scents and traditions of the south of France through sensoriality. However, the company has recently stepped up its game. This session will give attendees a behind-the-scenes look at the surprises and designs featured in L’Occitane’s newly opened experiential concept store in New York City.

  • The Experience Makers. It takes more than hot product to drive customer loyalty. A star panel of executives from Total Wine & More; Lovepop; Ulta Beauty, and the company responsible for FAO Schwarz’s immersive design will discuss what it takes to create true experiential environments.

  • A New Breed of Physical Retail. A rise in new physical retail concepts is underway – some are ground-breaking, some controversial, and others fill unique new needs.  This session will explore this emerging segment of retail, and how it is paving the way for newer concepts, including marijuana dispensaries, medical clinics, zero-merchandise stores, and co-working spaces, to name just a few.

  • Top 10 Retail Center Experiences. Straight from the pages of Chain Store Age, SPECS will provide an in-depth look at the country’s leading shopping center experiences. Four innovators in experiential shopping centers will be on hand to discuss what it takes to lead the pack, and design memorable spaces.