Shop Talk: Hershey's Chocolate World, Dunkin' Donuts and Woolrich

Trending Stores

The Hershey Company has gone big in Manhattan’s Times Square. The 7,800-sq.-ft. Hershey’s Chocolate World replaces the company’s original, much smaller Times Square store. The new space immerses visitors in the sights and scents of the brand and features an in-store bakery and a slot machine-styled display that allows customers to mix and match Hershey’s candies. Other attractions include a s’mores experience — with the made-to-order treats served from an authentic camper — and a personalization station where customers can have their photo printed on a chocolate bar wrapper. Hershey-specific icons such as Kisses and Reese’s logo floor tiles and automated dioramas enhance the experience. FRCH served as the design firm and architect of record; Schimenti Construction was the general contractor.

Dunkin’ Donuts’ next-generation store concept has a shorter name — “Dunkin” — and a more inviting interior, with lighter-colored materials, an open layout and more natural light. The 2,200-sq.-ft. location in Quincy, Mass., also features a drive-thru lane exclusively for mobile orders and in-store digital kiosks for ordering. The Quincy site is the first of 30 or more new and remodeled Dunkin’ restaurants that will test variations of the new design this year.

Woolrich International opened its first store in Canada, at Toronto’s Yorkdale Shopping Centre, as part of a robust expansion strategy. The 2,800-sq.-ft. Woolrich store combines the company’s 187-year-old heritage with a modern, sophisticated aesthetic. The facade features the brand’s signature red-and-black Woolrich Buffalo Check plaid. The company plans to open more than 60 Woolrich stores worldwide by 2020, including two more in Canada.

Company Updates

FRCH Design Worldwide merged with architectural firm Nelson to become FRCH a Nelson Company.