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Sears Home Appliance Showrooms rolling out new look


Hoffman Estates, Ill. -- Sears Home Appliance Showrooms is rolling out a new revamped interior designed to make shopping for appliances an easier experience for consumers.

The updated sales floor presentations include a new merchandising layout allowing showrooms to expand key lines such as built-in cooking, cooktops, and laundry, and improve customer shopping experiences with new displays of dishwashers and floor care.

Since August 2013, more than 60 Sears locations have been updated to the new expanded presentation. This new floor plan will be the company standard moving forward with all new locations.

"With our new showroom model, we're not increasing the size of our sales floors, but rather, better utilizing our floor space to expand our merchandise offerings and showcase our products. This, in turn, will help our dedicated sales force provide customers with a higher level of service," said Susan Hilsenbeck, division VP, merchandising at Sears Hometown and Outlet Stores.

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