Report: Abercrombie plans 100 China stores

New Albany, Ohio – Abercrombie & Fitch Co. reportedly plans to open 100 new stores under both its marquee and Hollister banners in China. According to China Daily, Abercrombie seeks to expand its presence in China during the next 10 years, and will also open a dedicated Chinese e-commerce site.



Abercrombie executives said China represents the company’s largest growth opportunity. The retailer currently has a flagship Chinese store in Shanghai. The Shanghai store is in a four-story glass building in the Jing’ai commercial district and includes store greeters and models.