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Regional grocery chain operator continues rapid expansion across Florida

Southeastern Grocers is keeping up a swift pace as it opens eight new stores in the Sunshine State.

The company will open five new Fresco y Más stores in South Florida, and three new Harveys Supermarkets in West Florida. Among with the strategic conversion of Winn-Dixie stores into Fresco y Más and Harveys Supermarkets, these two brands have become the fastest growing banners in the company.

Fresco y Más and Harveys Supermarket locations emphasize the company’s multi-format approach as it continues to diversify its retail footprint. By listening to customers and evaluating key consumer insights, Southeastern Grocers is also personalizing each banner to provide the shopping experience, products and services that meet the needs of the communities they operate in.

Specifically, the company’s newest banner, Fresco y Más, caters to an ever-growing Hispanic population with amenities such as a full-service Latin Butcher, authentic prepared foods, and Latin-style cafe. Meanwhile, the new Harveys Supermarket stores will provide customers with a personalized shopping experience complete with products fit for their unique community that offer significant value and great prices every day.

“The unprecedented success we have witnessed over the past year at our Fresco y Más and Harveys Supermarket banners is a clear indicator that we are providing localized shopping experiences that resonate with our customers,” said Anthony Hucker, president and CEO of Southeastern Grocers.

“Rather than relying on one store model, we are entrenching ourselves in the communities we serve to better understand each unique landscape, and our customers’ shopping habits,” he said. “More than ever, we are committed to providing our customers with quality, service and value, and the overwhelming positive response from shoppers indicates we are earning their trust as we continue to unveil new Fresco y Más and Harveys Supermarket stores.”

The launch of five new Fresco y Más locations will expand the banner to 23 stores throughout Miami-Dade, Broward, and Palm Beach counties.

Harveys Supermarket’s three new stores in West Florida will grow the banner to a total of 80 locations in Florida, Georgia, South Carolina and North Carolina.
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