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Puerto Rican footwear retailer in mainland debut

A 44-year-old shoe brand is expanding stateside.

Novus has opened a store at Florida Mall, Orlando. The store has a modern look, with wood, polished metal, and the company's signature red hue. The storefront has a billboard-styled OLED screen that features advertising campaign images.

Novus targets men and women with an array of exclusive brands designed and made in Brazil, Italy, Spain and Asia. In addition to footwear, it also sells jewelry and handbags.

"We are extremely happy to be opening in Orlando where a large number of Puerto Rican followers of our brand have emigrated to," said Sandra Castellon, Grupo Novus marketing director. “We are also betting on growing into different markets that are similar to our preferences and likings.”

The company operates 65 stores in Puerto Rico and the Dominican Republic.
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