Pottery Barn Kids in U.K. debut

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Pottery Barn Kids in U.K. debut

By Marianne Wilson - 10/12/2018
Williams-Sonoma is bringing another of its brands across the pond.

Pottery Barn Kids is expanding into the U.K. via an e-commerce website and branded in-store shops at John Lewis & Partners. As part of its U.K. debut, Pottery Barn Kids will offer the exclusive West Elm x Pottery Barn Kids collection of nursery furnishings and décor. The collection brings together West Elm’s signature modern aesthetic and Pottery Barn Kids’ industry expertise and craftsmanship.

Pottery Barn Kids will begin wholesale operations in the U.K. with Pottery Barn Kids branded shop-in-shops opening in mid-October at three John Lewis locations in London, and online at Johnlewis.com. This is Williams-Sonoma’s second European wholesale venture with John Lewis, which operates 50 stores across the U.K., following its launch of West Elm in 2015.