Parent company of Famous Footwear, other brands to open stores in China

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Parent company of Famous Footwear, other brands to open stores in China

By Marianne Wilson - 07/08/2019
Caleres is expanding globally.

The footwear company said it will begin to distribute footwear in greater China, including Hong Kong, Macau and Taiwan, through a joint venture with Brand Investment Holding, a member of the Gemkell Group. The venture will kick off with Caleres’ Naturalizer and Sam Edelman brands, which will be marketed and sold across multiple channels, including branded retail stores and e-commerce sites.

Both Naturalizer and Sam Edelman will be available online in the summer of 2019, with availability at brick and mortar in an initial group of six new stores in key cities. This summer, the first Naturalizer door will open in Beijing and the first Sam Edelman door will be launched in Shanghai. Additional stores are planned for other markets, as the business expands.

“This strategic partnership allows Caleres to continue to expand globally in one of the world’s biggest markets and pairs our footwear expertise and brand strength with Gemkell’s deep knowledge of the Chinese consumer and retail expertise,” said Diane Sullivan, CEO, president and chairman of Caleres. “We believe now is the right time to significantly expand our presence in China and are beginning with Naturalizer, as we look to create fresh momentum with the Chinese consumer, and are also aggressively building on the strong foundation Sam Edelman has established in China over the past few years.”

Caleres sells footwear at its 1,200-plus branded retail locations, as well as department and specialty stores, branded e-commerce sites, and many third-party retail sites. Its brands include Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic, and Dr. Scholl’s Shoes.

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