Parametric’s directed sound going into more Build-A-Bear Workshop stores

San Diego, Calif. -- Parametric Sound Corp. announced that Build-A-Bear Workshop will include the company's directed-sound product, HyperSound, in an additional 20-25 newly designed stores that it plans to open across North America this year. The stores have received rave reviews since the retailer unveiled its new interactive design in six locations in the fall of 2012.



HyperSound immerses listeners in a robust 3D audio experience from just two speakers



By 2014, Build-A-Bear Workshop expects to refresh 40 to 50 locations with either full or partial elements of the new design format.