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Online, QVC lifestyle brand tries on brick-and-mortar

Lug is flying high.

The brand, which specializes in stylish and functional bags and accessories, has opened its first-ever store, at Baltimore-Washington Thurgood Marshall International Airport.

The 1,290-sq.-ft. store is designed around the brand’s iconic vibrant colors and prints. In each corner of the store, touch screen kiosks offer an interactive experience for travelers looking for fun and functional gear. To help travelers stay hydrated, a water station is located in space, next to a display of the brand’s colorful water bottles.

Founded in 2005 by Ami and Jason Richter, Lug was created with the simple goal of freshening up the travel bag and accessory market with fun, functional and colorful designs. The brand shot to fame when it was featured on the coveted “O List” in O, The Oprah Magazine. In 2015, Lug joined QVC, where its products are featured in broadcasts that reach over 100 million American households.

“We are flying high with excitement over our first-ever retail store — and by design, it is in an airport, where we can personally interact with individuals and families to help them travel with style and function to destinations around the world,” said co-founder Richter.

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