Nautica reintroduces specialty brand with pop-up
Vertical apparel retailer Nautica is bringing back Nautica Jeans Co. across channels, including a limited-time pop-up store.
Originally created in 1999, Nautica Jeans Co. provides an assortment including one-of-a-kind and vintage-inspired fashion denim, flannel, outerwear, and branded tees. The collection will be distributed globally through Nautica’s e-commerce platform and will be available at select retail locations across the U.S. and Europe. Additionally, Nautica Jeans will host a pop-up in New York City at the Manhattan Mall from Sept. 17 – Oct. 4.
“The culture of jeans is part of Americana and Nautica Jeans Co. is an authentic addition to Nautica’s successful sportswear collection,” said Jarrod Weber, group president of Lifestyle at Authentic Brands Group, owner of Nautica. “This is an important triumph for the Nautica brand and fills a segment opportunity we feel is a priority.”
Originally created in 1999, Nautica Jeans Co. provides an assortment including one-of-a-kind and vintage-inspired fashion denim, flannel, outerwear, and branded tees. The collection will be distributed globally through Nautica’s e-commerce platform and will be available at select retail locations across the U.S. and Europe. Additionally, Nautica Jeans will host a pop-up in New York City at the Manhattan Mall from Sept. 17 – Oct. 4.
“The culture of jeans is part of Americana and Nautica Jeans Co. is an authentic addition to Nautica’s successful sportswear collection,” said Jarrod Weber, group president of Lifestyle at Authentic Brands Group, owner of Nautica. “This is an important triumph for the Nautica brand and fills a segment opportunity we feel is a priority.”