08/13/2018
McDonald’s to undertake nearly $3 billion store remodeling initiative
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McDonald’s Corp. is embarking on an ambitious — and costly — store remodeling program to transform the customer experience inside and outside its restaurants across the country.
The fast-food giant on Tuesday released a series a press releases detailing remodels of its restaurants throughout 2018 and 2019. All told, the program represents an investment of nearly $3 billion by McDonald’s and its franchisees, according to Marketwatch.
The remodeled locations will offer new technology and a more fun, modern experience. The remodeled locations will feature:
• Modernized dining rooms with globally and locally inspired décor, new furniture and refreshed exterior designs;
• Enhanced customer experience with digital self-order kiosks that allow customers to browse the menu, find options and tailor their meal the way they want;
• Remodeled counters that allow for table service;
• Bright and easy to read digital menu boards inside and at the drive-through;
• New designated parking spots for curbside pick-up through mobile order and pay; and
• Expanded McCafé counters and larger display cases.
The locations to be remodeled include some 840 restaurants in Texas, 550 in California, 410 restaurants, and 360 restaurants in New York.
The fast-food giant on Tuesday released a series a press releases detailing remodels of its restaurants throughout 2018 and 2019. All told, the program represents an investment of nearly $3 billion by McDonald’s and its franchisees, according to Marketwatch.
The remodeled locations will offer new technology and a more fun, modern experience. The remodeled locations will feature:
• Modernized dining rooms with globally and locally inspired décor, new furniture and refreshed exterior designs;
• Enhanced customer experience with digital self-order kiosks that allow customers to browse the menu, find options and tailor their meal the way they want;
• Remodeled counters that allow for table service;
• Bright and easy to read digital menu boards inside and at the drive-through;
• New designated parking spots for curbside pick-up through mobile order and pay; and
• Expanded McCafé counters and larger display cases.
The locations to be remodeled include some 840 restaurants in Texas, 550 in California, 410 restaurants, and 360 restaurants in New York.