Lululemon goes transparent at Westfield Century City
Lululemon is taking full advantage of its corner location at the renovated Westfield Century City Mall in Los Angeles.
The retailer has an attention-getting storefront design that creates an optical illusion which is carried throughout the 4,000-sq.-ft. space—including floor, walls, and ceiling. All angles aligning approximately 20 feet beyond the entry door.
The latest collaboration between Lululemon and Menemsha Solutions, the project required maximum visibility to take full advantage of the corner location. The entire perimeter utilizes ultraclear, 14-ft. structural glass without the use of glass fins or vertical mullions. Accented by welded tube steel, the structural design was calculated to provide maximum spans without the use of vertical support. The result is a sense of openness that also allows efficient use of perimeter fixture space.
The retailer has an attention-getting storefront design that creates an optical illusion which is carried throughout the 4,000-sq.-ft. space—including floor, walls, and ceiling. All angles aligning approximately 20 feet beyond the entry door.
The latest collaboration between Lululemon and Menemsha Solutions, the project required maximum visibility to take full advantage of the corner location. The entire perimeter utilizes ultraclear, 14-ft. structural glass without the use of glass fins or vertical mullions. Accented by welded tube steel, the structural design was calculated to provide maximum spans without the use of vertical support. The result is a sense of openness that also allows efficient use of perimeter fixture space.