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Lingerie e-tailer to open hundreds of stores

Adore Me is about to give Victoria’s Secret a run for its money.

The online intimates brand plans to open brick-and-mortar stores in the United States. The company is targeting between 200 to 300 locations over the next five years, a move that will enable it to more closely compete with Victoria’s Secret, according to, which cited the Wall Street Journal.

Adore Me, which was founded in 2012, will open approximately seven to 10 stores this year. The first is scheduled to open in New York Çity, within the next several years.

The company expects to open another 20 stores next year, then accelerate the pace of future store openings. Some of the new locations will be in malls where Victoria’s Secret already has locations, according to the report.

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