Khloé Kardashian co-founded fashion brand to open at Mall of America

Good American, the fashion brand created by Khloé Kardashian and Emma Grede, will open its first Midwest pop-up later this spring.

Located at Mall of America, the 1,800-sq.-ft. store will feature the brand’s “body positive” assortment denim, activewear, bodysuits, dresses, and more. The sizing range includes XS to 4XL across apparel and activewear and 00 to 24 across denim.

“Good American has built a community and retail experience that empowers women and encourages body confidence – a powerful message and commitment that Mall of America resonates with,” said leasing manager Ashley Hofmann. “We are thrilled to add Good American to our growing list of body inclusive brands as we remain committed to creating an environment that celebrates the diversity of body shapes and sizes.”

Good American, which will also open a pop-up in Miami this year, was born out of a conversation between Grede and Kardashian and the realization that a large percentage of women are ignored when it comes to fashion. According to the brand, it exists “to provide all women with trend-forward designs that are beautifully made with an impeccable fit, so that women look and feel their best.”

"At Good American we’re constantly exploring new ways to offer our customers an all-inclusive shopping experience and part of that is showing up in new places, giving our customers more opportunities to touch and feel product, and try on,” said Good American CEO Grede.