Johnny Rockets seeks to expand Asian foothold

Aliso Viejo, Calif. – Johnny Rockets is now focusing its global expansion efforts on developments in Southeast Asia. The casual dining chain is seeking area developers for expansion into Thailand and Vietnam.



Johnny Rockets currently operates Southeast Asian franchise stores in Indonesia, the Philippines and Malaysia through its 14 open restaurants and eight others in development.



In addition to its Southeast Asia strategy, Johnny Rockets also seeks developers interested in expanding the franchise into Hong Kong. Earlier this year, Johnny Rockets announced a 100-restaurant agreement in China, and believes Hong Kong development would align well with current Asia interest.