Japanese retailer to enter the United States
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A leader in the secondhand clothing market in Japan is setting up shop in the United States.
2nd Street USA, a subsidiary of Tokyo-based GEO Holdings, will open on Melrose Avenue in Los Angeles, on Jan. 12. The store, which will sell and buy goods, will offer men's and women's clothing and accessories. The assortment will feature such well-known designer labels as Supreme, MCM and Burberry, along with such 'big-in-Japan' brands as Comme des Garçons, A Bathing Ape, and Porter. It will also include "Kurofine,” a clothing line produced by Kyoto Montsuki Co., which recycles used clothing items as new by dyeing color-faded or stained clothing to a deep black through a special dyeing process.
The Los Angeles location will be 2nd Street’s first ever outside of Japan, where it operates 578 stores. The company has plans to open two additional stores in California by March 2019, and aims to expand to 10 stores in the United States by 2020.
“2nd Street is committed to offering -- in a way people have come to expect from Japanese culture -- reliable quality goods that have been carefully selected, and customer service with attentive hospitality (Japanese-style hospitality),” said Masahiro Kikuchi, CEO of 2nd Street USA. “I am eagerly looking forward to seeing how well Japan's inspiring reuse concept, 'to bring about good things from objects,' is able to flourish in the American market.
2nd Street USA, a subsidiary of Tokyo-based GEO Holdings, will open on Melrose Avenue in Los Angeles, on Jan. 12. The store, which will sell and buy goods, will offer men's and women's clothing and accessories. The assortment will feature such well-known designer labels as Supreme, MCM and Burberry, along with such 'big-in-Japan' brands as Comme des Garçons, A Bathing Ape, and Porter. It will also include "Kurofine,” a clothing line produced by Kyoto Montsuki Co., which recycles used clothing items as new by dyeing color-faded or stained clothing to a deep black through a special dyeing process.
The Los Angeles location will be 2nd Street’s first ever outside of Japan, where it operates 578 stores. The company has plans to open two additional stores in California by March 2019, and aims to expand to 10 stores in the United States by 2020.
“2nd Street is committed to offering -- in a way people have come to expect from Japanese culture -- reliable quality goods that have been carefully selected, and customer service with attentive hospitality (Japanese-style hospitality),” said Masahiro Kikuchi, CEO of 2nd Street USA. “I am eagerly looking forward to seeing how well Japan's inspiring reuse concept, 'to bring about good things from objects,' is able to flourish in the American market.