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James Avery is bringing a new concept to the Lone Star state

James Avery Artisan Jewelry is preparing to open the doors to a new concept store in Houston.

James Avery is launching its first Discovery Center and Store in The Market at Crenshaw in Pasadena, on Wednesday, Oct. 10. The 5,000-sq.-ft. store will feature enhanced jewelry displays, digital experiences and other services that promote customer service, according to the company.

"Our customers enjoy spending time in our retail stores and this first-ever Discovery Center and Store is one way we are enhancing their shopping experience," said James Avery manager of strategic initiatives, Lindsey Avery Tognietti. "This store offers new, fun ways to shop and interact with our jewelry; it is one of a kind.”

Coinciding with the opening of this store, the retailer’s Fairway Marketplace location will close on Tuesday, Oct. 10.

The retailer operates 83 James Avery stores in five states.
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