Forever 21 to open new value-fashion retail concept

New York -- Forever 21 will debut a new retail concept on May 3, at Azalea Shopping Center in South Gate, California. Called F21 Red, the format will offer fast-fashion and low prices.



The new concept will offer a larger selection of starting price points, including $1.80 camisoles and $7.80 denim for women and girls, according to a report by California Apparel News. The men’s selection will include T-shirts and tank tops for $3.80.



“We are very pleased to unveil the first F21 Red store in the Azalea Shopping Center,” said Don Chang, the retailer’s founder and CEO, in a statement. “With F21, we are able to deliver greater quantities of the styles our customers seek while maintaining the value with entry-level category price points Forever 21 is known for offering.”