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Fitch makes executive appointment

Global brand and retail design consultancy Fitch has appointed Alasdair Lennox as executive creative director in North America. Lennox will be based in New York. As lead creative for the region, he will further evolve Fitch’s branding and digital capabilities.

Lennox has spent most of his career at Fitch, joining 20 years ago as a junior environmental designer in London and rising to executive creative director for EMEA in 2014. He has extensive experience in both strategic and creative assignments for a wide variety of clients including adidas, Miele, McLaren, Nespresso, and Enterprise.
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