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First Look: Woolrich in expansion mode as its enters Canada

America's oldest outdoor clothing company has opened its first store in Canada, at Yorkdale Shopping Centre, Toronto, as part of a robust expansion strategy.

Woolrich International was created in November 2016 through a merger between Woolrich Europe and Woolrich Inc. The company plans to open more than 60 Woolrich stores worldwide by 2020, including two more in Canada.

The 2,800-sq.-ft. Woolrich at Yorkdale reflects the company's 187-year old history, merged with a modern, sophisticated aesthetic. The facade features the venerable brand's signature red-and-white black Woolrich Buffalo Check plaid. The interior, which reinterprets the brand's global store concept designed by Japanese architecture firm Wonderwall, immerses shoppers in the world of Woolrich.

The store features Woolrich's men’s and women’s collections, accessories along with its new footwear line.

Founded in 1830 in Pennsylvania, Woolrich is America’s oldest manufacturer of outdoor wear.

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