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First Look: The Profit’s Marcus Lemonis unveils new retail concept

A new lifestyle concept from one of the nation’s most high-profile retail entrepreneurs has made its debut in Manhattan.

The Marcus Lemonis Fashion Group, which is owned by Marcus Lemonis, star of CNBC hit reality series “The Profit,” CEO of Camping World and all-around entrepreneur, has opened Marcus, in the heart of heart of New York City’s Meatpacking District. The women’s lifestyle and fashion boutique is designed as a luxe, one-stop-shop with a curated balance of one-of-a-kind artwork, books, candles, chocolate, décor, gifts, and wardrobe essentials from up-and-coming and best-selling designers.

“I’m proud to introduce you to my newest concept, Marcus, a luxury fashion and lifestyle destination for women offering the latest styles, curated by me,” said Lemonis. “Based on the feedback and interest of our shoppers, I’ve filled the store with best-sellers they already love, while also introducing new brands and statement pieces they won’t be able to live without. We’ve built a talented team of expert fashion stylists to offer customers top-tier shopping guidance and make them feel good every step of the way.”

Lemonis first began his fashion retail empire when Upper East Side family-owned business Courage b appeared on "The Profit" in 2014, before eventually expanding locations and ultimately rebranding. As Lemonis continued his retail development, he named Courage b’s Stephanie Menkin as president of Marcus Lemonis Fashion Group. Together, Lemonis and Menkin partnered in an array of fashion businesses, including Inkkas Shoes, Printed Village, Flex Watches, and Susana Monaco in addition to contemporary retailers The Blues Jean Bar, Denim & Soul, Runway, Final Sale and Union 73.

The first Marcus store opened in Chicago in October of 2017. The company then decided to reimagine and rebrand all its existing fashion retail concepts as Marcus. Currently, there are nearly 20 Marcus locations and counting in and around such areas as Aspen, Boston, Chicago, Dallas, and Palm Beach to name a few.

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