Skip to main content

First Look: Target, Herald Square

Advertisement - article continues below
Target Corp. had taken its small-format footprint to one of Manhattan's busiest shopping neighborhoods: Herald Square.

The 43,000-sq.-ft. store, one of 11 small-format locations Target is opening this week, has entrances on 33rd and 34th Streets, and is just a block away from Macy's. It is customized with products and services to appeal to the more than 42,000 locals and tourists expected to walk past it on a daily basis. It also will serve as a pick-up point for online orders.

The store will also feature Target's same-day delivery service, which is currently being tested in Target's store in downtown Manhattan. The service lets shoppers have their store purchases delivered later that day to anywhere in Manhattan and parts of Brooklyn and Queens in a two-hour timeframe, for a small fee. (Same-day delivery will also be introduced in the chain's newly opened Brooklyn Bensonhurst and Brooklyn Fulton Street locations this month.)

Target Herald Square, which opens on Oct. 20, has a modern look, and features the retailer's new exclusive brands, including Goodfellow & Co, A New Day and Project 62. Special features include:

• The Herald Square store exclusively features a Harry’s Lounge, adjacent to the men’s department.

• Artist Sean Kenney used Lego bricks to create the custom “NYC” installation inside the store. Kenney is well-known for his works using Lego bricks in exhibits, portraiture, children’s books, home décor and more.

• The beauty department has a specialty store feel with lower fixtures and an open floorplan.

• The store features one of Target's most robust assortments of tourist products, including exclusives.

Herald Square store, guests will find a custom product collection by Print All Over Me (PAOM) in collaboration with five local New York designers, including apparel, bags, pillows, dog accessories and more.
This ad will auto-close in 10 seconds