First Look: Story’s latest story is all about women
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Story — the retail outpost in Manhattan that reinvents itself with a new theme every couple of months — has put the spotlight on brands created and owned by women in its latest transformation.
Called Love Story, the latest iteration of Story’s ever-changing retail environment features an assortment that ranges from organic skin care and jewelry to cashmere sweaters and children’s clothes. A floral subscription service, “It’s By U,” has set up shop in the store to offer DIY and pre-made bouquets.
Love Story was designed in collaboration with KM Productions New York. The store is designed as an Instagram studio, and welcomes shoppers with an LED infinity mirror featuring the signature neon Story sign. The space includes dozens of hanging, color changing lights that lead to a silver metallic Mylar photo wall.
Called Love Story, the latest iteration of Story’s ever-changing retail environment features an assortment that ranges from organic skin care and jewelry to cashmere sweaters and children’s clothes. A floral subscription service, “It’s By U,” has set up shop in the store to offer DIY and pre-made bouquets.
Love Story was designed in collaboration with KM Productions New York. The store is designed as an Instagram studio, and welcomes shoppers with an LED infinity mirror featuring the signature neon Story sign. The space includes dozens of hanging, color changing lights that lead to a silver metallic Mylar photo wall.