First Look: It’Sugar bets big on Las Vegas

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First Look: It’Sugar bets big on Las Vegas

By Marianne Wilson - 06/04/2019
It’Sugar has opened a flagship on the Las Vegas Strip.

The nation’s largest specialty candy retailer has opened a 6,000-sq.-ft. store at the Grand Bazaar Shops, across from the Bellagio Fountain. The location is anchored by a giant 40-ft.-tall gumball machine sculpture filled with gumballs, which serves as a Vegas sized grand entrance. It is the company’s fourth outpost in the Las Vegas area, and joins existing stores at the Venetian Grand Canal Shops, Town Square Las Vegas, and Downtown Summerland.

“For many years it has been our vision to open an It’Sugar flagship store on the Las Vegas Strip and we couldn’t be more excited to see our vision become a reality,” said Jeff Rubin, CEO and founder, It’Sugar, which operates more than 100 stores nationwide. “It’Sugar’s indulgent and humorous brand brings out the child in every adult, and is a natural fit to join the Las Vegas Strip.”

It’Sugar is one of BBX Capital Corporation’s family of companies. BBX acquired the company for approximately $57 million in 2017.