First Look: Innovative design marks new I+care Pharmacy

A modern design gives I+care Pharmacy a look all its own—and one that fits right in with its location, the hip Boerum Hill neighborhood of downtown Brooklyn.

The store, which combines a boutique pharmacy with a high-end optical service, represents a new concept for the owners, who run 10 other pharmacies in the New York metro area. It has a streamlined, modern sensibility and a high-end feel that targets the neighborhood’s evolving customer base.

Designed by Leah Plevrites, owner and lead designer of studioBig, New York, i+care’s interiors, branding, and signage convey a clean, modern aesthetic. Whites and blues create a cool, hygienic-looking palette. Touches of wood provide warmth and a nod to the pharmacy's natural, organic focus.

Custom signage and a striking optical department draw customers into the long space, with the optical displays and customer service area in the front and pharmacy in the back. Visual cues, including distinctive blue and white floor tiles and floating white ceiling planes, lead shoppers through the space. The pattern of the floor tiles continues onto the optical display cases and pharmacy desk to draw attention to points of customer service.

All pharmacy shelving was dropped to no higher than eye level to maintain visual connection from the front of the store to the back.

To develop a fully custom look within an efficient budget, studioBIG derived the flower and cross logo and pattern from the stock floor tile (from Cement Tile Shop). The pattern was selectively carried throughout the space in impactful touches — on backlit cases, wallpaper, signage and wall graphics, and on the design of the pharmacy's business cards. The result: a fully custom look without the high price tag.

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