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First Look: Fast-growing Five Below opens big in Manhattan

Tween and teen extreme-value retailer Five Below has made its Manhattan debut, opening an 11,000-sq.-ft. outpost on Fifth Avenue, between 44th and 45th Streets.

The store sells everything from smartphone accessories and Bluetooth speakers to fashion and beauty products to toys and candy — with all items priced at $5 or less. Entering the space, customers are greeted by a giant, 567-sq.-ft. mural designed for Instagram sharing. The colorful mural adds to the fun, upbeat shopping experience.

In keeping with Five Below’s expanded commitment to toys, the new store features a vast toy section. It also has a “Big Apple” product area.

The opening of the Fifth Avenue location brings Five Below’s store count to 746. It plans to have approximately 750 locations by year-end. In September, the retailer reaffirmed its 2,500-plus store potential.

“Our real estate team continues to execute at a very high level finding great locations in vibrant shopping centers with solid traffic while our construction, design and store opening teams do a terrific job preparing the stores to open.” CEO Joel Anderson said in September, on the chain’s quarterly earnings call.

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