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First Look: Cannabis brand begins national rollout of CBD shops

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Green Growth Brands has big ambitions.

The cannabis and CBD-infused products company has opened its first Seventh Sense CBD shop, at the Fayette Mall in Lexington, Kentucky. The location represents the first of hundreds of shops that GGB plans to open across the United States. (CBD is short for cannabidiol, the legal compound in cannabis that advocates say delivers the calming benefits of marijuana without the high that comes from THC.)

The shop is approximately 200 sq. ft., and sells botanical therapy CBD-infused personal care and beauty products. The product line-up includes CBD-infused body lotion, muscle balm, body wash, bath salts, sugar scrub, bath bomb, lip balm, and face oil, all marketed under GGB’s Seventh Sense Botanicals brand.

“We are very enthusiastic about opening our first Seventh Sense CBD Shop," said Peter Horvath, CEO of GGB. "We know that exceptional store experiences create customer loyalty, and we know that the mystical, curious and confident brand we are building here will be exceptional. We will methodically roll out hundreds of shops across America in the very near future."

The opening comes the day after the company announced an agreement with Simon Property Group to gain access to 108 locations in Simon malls nationwide, with the first slated to open in March, at Castleton Square Mall in Indianapolis. GGB said it intends on partnering with a variety of developers to sign prime lease agreements throughout the U.S.

"We have had an overwhelmingly positive response from the developers we are working with," added Horvath. "Mall operators are focused on bringing fresh and exciting new offerings to their centers. The shop locations we are looking at, and many of which we have secured, are phenomenal in what malls they are in and their proximity to other retailers who drive significant traffic from the most desirable consumer segments."
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