Chick-fil-A is going big in the Big Apple with a location that will also include some atypical features for the chain.
The company will open its third restaurant in Manhattan, on Fulton Street in the Financial District, in 2018. At more than 12,000 sq. ft., it will be the chain's largest location to date, with five levels, complete with a rooftop terrace for dining. It will feature design elements that have never been featured at a Chick-fil-A restaurant before.
“We pushed ourselves to break into new ways of thinking and try innovative solutions we’ve never implemented before,” said Nathaniel Cates, design manager for restaurant development at Chick-fil-A. “We are always thinking about how to make the dining experience feel as comfortable as possible for our customers.”
The design team took advantage of an open courtyard behind the building by adding a large window in the back of the restaurant. Since Chick-fil-A has the whole building, it also brought in natural light through a skylight. (Only three of the company’s more than 2,100 restaurants across the U.S. have skylights.)
In addition to the skylight, the Fulton street restaurant will have floor-to-ceiling windows on each level and brightly colored interior finishes. Starting on the second floor, there is a window that also spans the second and third floors, allowing natural light to flood in from the rear courtyard.
At only 15 ft. wide, the space is the chain's most narrow location. So the company built up. The restaurant’s five levels include two levels of kitchen space for food prep, and three levels of dining areas to seat 140 patrons.
A signature monumental staircase – the first one ever to be built for a Chick-fil-A restaurant – ties the five levels together. It will extend from the fourth level to the ground floor, accentuated by the skylight. According to Cates, the staircase, together with the skylight, alert customers that there is seating upstairs.
“A huge, white wall also extends along the staircase to reflect light down from the top floor to the ground floor,” Cates said. “This entire feature brightens the space and nicely creates an illusion of space.”
Chick-fil-A will occupy the entire building, which allows them to add a rooftop terrace. The space allows for views of New York City's latest architectural landmark, the Freedom Tower.
“The Fulton Street metro station is right next door to the restaurant, and no one will ever build on top of it,” Cates said. “That means our guests will always have the same views of Freedom Tower. That was another advantage of the building that we were grateful to have.”
Inside on the uppermost floor, there is another first for Chick-fil-A restaurants: A multi-purpose, semi-private section of the dining room that can be set up to reveal white boards and cork boards for group trainings or meetings. While it is designed with the company’s restaurant team in mind, the space may also be available for other groups in the future.
The new Chick-fil-A site sits less than half a mile from Ground Zero and the 9/11 Memorial. The company said it specific design elements have been incorporated into the restaurant’s façade in order to give passersby “a subtle impression of the Twin Towers.” The feature is designed to “acknowledge the significance of location.”