Fast-casual concept continues rapid growth

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Fast-casual concept continues rapid growth

By Marianne Wilson - 07/09/2019
Tropical Smoothie Café’s expansion is in high gear.

The fast-casual cafe concept, known for its smoothies and food with a tropical twist, announced that it opened 58 locations and signed 75 franchise agreements in the first half of 2019. The company said it is on track to meet its goal to open 130 cafes, sign more than 175 franchise agreements and grow same-store sales by 5% in 2019.

Looking further out, Tropical Smoothie has set a goal of 1,500 locations during the next five years. It currently has more than 775 cafes.

Tropical Smoothie Café’s priority growth markets include Dallas-Fort Worth, Houston, Chicago, Atlanta, Charlotte, and Tampa. In the first half of the year, it signed multiple franchise deals including a five-unit agreement in Dallas-Fort Worth and a seven-unit agreement in Chicago.

"We came out of the gate strong in the first half of the year and are enthusiastic to continue this momentum throughout the rest of 2019,” said Charles Watson, CEO of Tropical Smoothie Café.

The company is looking to add qualified franchisees to its growing brand and currently has franchise opportunities in markets throughout the U.S, including Orlando, Tampa, Charlotte, Nashville, Philadelphia, Houston, Dallas-Fort Worth, and Kansas City, among others.