Express testing new ideas in Manhattan

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Express testing new ideas in Manhattan

By CSA Staff - 04/13/2018
Express is changing things up.

The apparel retailer is using its store on Manhattan’s Madison Avenue as a testing ground for new ideas and technologies, reported CNBC.

Among the elements being tested are a more open layout, digital styling screens that let shoppers review curated outfits, lounges, and fitting rooms already furnished with the items a shopper has pre-selected online, the report said.

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