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Eco-friendly home improvement retailer in a retail first


TreeHouse practices what it preaches.

The retailer, which specializes in supplies and services that promote healthy and sustainable spaces, has expanded beyond its Austin home base, opening in Dallas. Its new 35,000-sq.-ft. outpost is billed as the nation's first energy-positive (meaning it will generate more energy than it uses) big-box store.

"This building sets a completely new standard for ecological and human health and is an embodiment of what our company hopes to accomplish for homes as well," said Jason Ballard, co-founder and CEO of TreeHouse. "This store is a signpost to what the future will be like for both homes and retail."

TreeHouse, dubbed the "Whole Foods of home improvement," offers shoppers a curated selection of green products, materials and technologies — some of which are not available elsewhere. It also offers turn-key services and programs, including kitchen and bath design. solar energy kits, home insulation and "smart" home installation.

San Antonio-based architectural firm Lake/Flato used TreeHouse's approach to products and materials selection, in combination with sustainable design practices, to create the store.

"For so long, net-zero energy was this magical aspirational goal," said Ballard. "This building is beyond net-zero...completely new territory."

The architecture of the store is crucial to its energy efficiency. It boasts saw-tooth roofs that are positioned to maximize the effectiveness of its giant, ultra high-efficiency SunPower solar rooftop solar array. (This feature solved the need for extra space for solar panels). The standing-seam metal roof collects rainwater and reflects heat.

In addition, the north facing clerestory windows allow for indirect sunlight to effectively illuminate the interior without the impact of direct heat. This allows for a cooler baseline temperature in the store and minimizing the use of electricity.

A Tesla Powerpack (a rechargeable battery storage system for utility and commercial applications) is located at the center of the store. It stores the power produced by the rooftop solar array, deploying it for evening use and allowing the building to return excess renewable energy to the city's grid.

TreeHouse Dallas is the anchor tenant in The Hill, a North Dallas shopping center that is being refreshed and repositioned by CAPREF Manager.
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