Eatery plans to open 80 locations in five years

East Coast Wings & Grill’s ambitious growth plans are poised to benefit from a data-driven approach to site selection made possible by the Buxton Analytics Platform.



The casual dining chain currently has 31 locations and has signed agreements to add 80 new restaurants across the country within the next five years. To ensure those restaurants are in the optimal locations, East Coast Wings & Grill partnered with customer analytics firm Buxton.



"East Coast Wings & Grill is well positioned for aggressive franchise growth in new and existing markets," said Tom Scalese, the restaurant’s COO. "Partnering with Buxton allows us to take a data-driven approach to identifying new opportunities."



East Coast Wings & Grill will receive a customized real estate model delivered through the web-based Buxton Analytics Platform that offers the capability to analyze potential sites, run custom reports, and create unlimited market expansion scenarios. East Coast Wings & Grill joins a growing list of organizations using the Buxton Analytics Platform as a pre-screening tool for real estate location and market planning decisions.



"Buxton is pleased to support East Coast Wings & Grill's expansion into new markets," said Stephen Polanski, senior vice president of sales at Buxton. "We look forward to providing the insights needed to make confident franchise growth decisions."



Buxton also recently added 800-unit Checkers Drive-In Restaurants as a client.