Digitally native Eloquii continues offline expansion

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Digitally native Eloquii continues offline expansion

By Marianne Wilson - 08/29/2018
Online plus-size fast-fashion brand Eloquii has touched down in Miami.

The retailer opened its first Southeast location, at Dadeland Mall, In Miami. The 1,900-sq.-ft. store features the brand's ever-evolving assortment of runway-driven pieces, from dresses to separates and swim, in sizes 14 to 28. The sleek space has pops of gold throughout, giving it a luxe, indulgent feel.

The store offers Eloquii’s complimentary personal styling program, featuring onsite stylists who advise on trends through one-on-one appointments, group styling sessions or styling parties – complete with champagne.

Eloquii was launched in 2011 by The Limited, but was shut down a year-and-half later as part of a company restructuring. With the help of former employees and an investor, the brand relaunched as an independent, vertically-integrated e-commerce business specializing in fast-fashion for sizes 14 and above. The company currently operates stores at Fashion Centre at Pentagon City, Arlington, Va.; The Shops at North Bridge, Chicago; Easton Center, Columbus, Ohio; and Twelve Oaks Mall, Detroit.