Digital displays set mood at Primark

Custom-built LED displays enhance the atmosphere at Irish fast-fashion retailer Primark’s first U.S. store, at Downtown Crossing in Boston.



The displays are integrated into high visibility locations throughout the store, blending into the environment and highlighting key features of the Primark brand. The displays are designed to attract shoppers, present current trends and provide store information in a hip, stylized fashion.



Technomedia Solutions, Austin, Texas, owned by Mood Media Corp., collaborated with Primark on the audio-visual experience.



Mood and Technomedia have completed similar projects for Primark’s stores in King of Prussia mall, King of Prussia, Pennsylvania, and Madrid, Spain.



“Primark has invested wisely in technology, creating sustainable, reliable experiences that will captivate its customers for years to come,” said John Miceli, president of Mood’s Technomedia Solutions.