Daytime café has big expansion plans

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Daytime café has big expansion plans

By Marianne Wilson - 07/26/2019
A restaurant concept that specializes in upscale breakfast, brunch and lunch and closes at 2 p.m. is on the fast track.

Another Broken Egg Café, which has doubled in size over the past five years, is capitalizing on its growth potential with nine new deals from successful multi-unit franchisees. With 68 locations in 12 states, the company plans to operate 300 units by 2025.

The new deals were signed with experienced, multi-unit franchise groups who currently or historically operated Buffalo Wild Wings, Church's Chicken, Five Guys Burgers and Fries, and Jack in the Box Hamburgers. These franchise groups plan to open a combined total of over 30 cafés in Alabama, Arizona, California, Florida, Kansas, Ohio, Pennsylvania, and Texas. On top of that, existing franchisees are further expanding their agreements with new openings planned for Cincinnati, Houston, Indianapolis and Jackson, Mississippi.

A recent third-party research study conducted on behalf of Another Broken Egg Cafe revealed just how popular the brand has become. Almost 75% of respondents indicating they had visited a cafe in the last 30 days with an average visitation per guest of four times per month.

The brand's leadership has focused on adding and fine-tuning the resources needed for this expansion, including the addition of two new hires. Ron Stuart, the new director of design and construction, came from Smoothie King, where he had a hand in designing, building or remodeling over 500 locations while working up from restaurant designer to director of design. Before that, he helped open 1,100 new locations for Jimmy John's as a store designer.

Chris Sutton, the new director of training, gained most of his restaurant experience in the 12 years he worked for Smokey Bones Bar & Fire Grill. Most recently, Chris worked as the regional training manager for Buffalo Wild Wings.