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CVS Pharmacy in big Times Square debut

CVS Pharmacy has brought its new store format to the "crossroads of the world."

The drugstore chain opened a two-level, 13,000-sq.-ft. flagship in Manhattan's Times Square that features an expanded health and beauty focus. The store features “Discovery Zones” that let shoppers browse an assortment of products across such themes as healthy eating on the go, advanced skin care, sleep and mood, and connected health among others. It also has an in-store pop-up, called K-Beauty, dedicated to the fast-growing Korean beauty products category and carrying nearly 500 Korean beauty products across skin care and beauty.

On the health side, the new CVS features a walk-in MinuteClinic that provides a wide array of prevention and wellness service and an Optical Center that offers comprehensive eye exams, diagnosis and treatment of eye disease, along with contact lens fittings and prescriptions. The company’s new pharmacy personalization efforts are also featured, including digital tools in its mobile app that help with medication adherence.

In the over-the-counter aisles, CVS is "moving from sick-care to self-care" by focusing on key areas of customers' lives, like active nutrition, immunity, connected health and sleep. Educational signs and displays enhance navigation.

The new store also showcases the retailer's recent better-for-you food efforts, including various healthy eating “Trend Zone” displays that include paleo, raw and vegan snacks. About half of the store’s food options will be healthier food choices.

The company also is bringing its ever-evolving digital offerings to shoppers at the new location, including CVS Curbside, payment in the mobile app through CVS Pay and mobile management of ExtraBucks Reward.
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