Coldwater Creek making brick-and-mortar comeback

Coldwater Creek is once again opening physical stores.

The women’s specialty apparel retailer has opened a store at Market Street in The Woodlands, Texas. The location is the company’s fifth since it filed for bankruptcy and closed all its stores in 2014.

Coldwater Creek re-entered physical space in 2017, in Burlington, Mass., which was followed by locations in Oklahoma City (July 2018), Leawood, Kansas (August 2018), and Albuquerque, New Mexico in September 2018. It will open an additional location this year, in Houston, Texas.

"After re-launching the business in 2014 as a direct-to-consumer brand, we have been focused on finding ways to serve customers anywhere, anytime and in any way they choose, said Dave Walde, CEO of Coldwater Creek. “This store represents an exciting opportunity to reconnect with long-time customers and allows us to introduce others to the new Coldwater Creek. These new customers can then conveniently shop us online, over the phone, or by visiting a store again."

The Woodlands store features technology-enabled associates and a dedicated digital shopping area where customers can shop the brand’s entire assortment online. Coldwater Creek offers free shipping and free returns for all orders placed from the store.

"Customers today have a variety of preferences when it comes to the shopping experience, including those who want to touch, feel and try on product before making a purchase," said Brenda Koskinen, Coldwater Creek president and chief merchandising officer. "This beautiful Coldwater Creek store will allow customers to experience the merchandise and outstanding service that sets us apart, in a new and exciting setting.

The company's retail expansion is continuing with the help of Chicago-based design firm RGLA Solutions.