Build-A-Bear Workshop will ‘pop-up’ a lot more this holiday season

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Build-A-Bear Workshop will ‘pop-up’ a lot more this holiday season

By Deena M. Amato-McCoy - 10/30/2018
Build-A-Bear Workshop is opening new pop-up locations for the holidays — and some stores will be sticking around even longer.

For the second year, the specialty retailer will open pop-up shops inside six Bass Pro Shops locations across Indiana, California, Missouri, and Colorado. In addition, the company will open four stores at Cabela's locations in Pennsylvania, West Virginia, Utah, and Texas. All pop-ups will feature a variety of holiday toys, as well as a Bass Pro Shops bear, and matching outfits and accessories. Stores will be open from early November through Dec. 24.

Build-A-Bear is also opening pop-up locations at the St. Louis Union Station to coincide with the city’s “The Polar Express” train ride experience, as well as at the Fairmont Scottsdale Princess resort in Scottsdale, Arizona. A pop-up location is also returning to Gaylord Hotels resorts in Dallas, Nashville, Orlando, Florida, and National Harbor, Maryland. These store openings will coincide with each location’s annual holiday events, according to the retailer.

The company will also open a permanent shop inside the new FAO Schwarz flagship store in New York City. (FAO Schwarz is slated to open on Nov. 16.) In addition to adding an exclusive FAO Schwarz plush and New York-themed accessories to its assortment, the store will feature a giant Build-A-Bear rocket ship in the center of a staircase connecting the first and second floors. It will also have an animatronic construction bear, and two astronaut bears will float around the rocket and provide a fun view from the second-story overlook.

Build-A-Bear will also open permanent shops inside four Great Wolf Lodge indoor water park resorts in Minnesota, Colorado, Boston, and Ohio. The stores, which will open mid-November, will feature an assortment of plush toys, clothing and accessories, including Great Wolf Lodge characters and coordinating outfits.

"Build-A-Bear is working with some of the best family-focused venues in the country this holiday season and beyond to bring our unforgettable Make-Your-Own experience to even more places people go for fun and entertainment," said Chris Hurt, chief operations officer, Build-A-Bear Workshop.

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