Brilliant Earth putting down roots in Philadelphia

An ethically-sourced, direct-to-consumer bridal and fine jewelry is expanding in brick-and-mortar.

Brilliant Earth will open a 2,000-sq.-ft. location in Philadelphia this fall. The new showroom will be housed in the penthouse suite of 1701 Walnut Street, in the heart of Rittenhouse Square. The space will feature contemporary architectural elements, including high ceilings and glass walls, juxtaposed with exposed brick that evokes the building’s historic nature.

To date, Brilliant Earth has opened retail outposts in San Francisco, Los Angeles, Boston, Chicago, San Diego, Denver, and Washington, D.C. Similar to the existing  Brilliant Earth locations, the Philadelphia space will provide a low-pressure environment in which customers can enjoy a personalized consultation with a jewelry specialist. The showrooms utilize an appointment model that allows for a more hands on, personalized interaction that is tailored to each customers’ preferences.

The showrooms are based in downtown metro areas that appeal to Brilliant Earth’s largely millennial customer base. They operate with an inventory light model, providing flexibility in both operations and product assortment.

“At Brilliant Earth, we offer a seamless omni-channel experience that meets the needs of today’s sophisticated customer,” said Beth Gerstein, Brilliant Earth’s co-founder and co-CEO. “We are excited to offer our customers the opportunity to shop where, when and how they want – in one of our eight showrooms or through our website, which features industry-leading visualization and virtual ring try-on.”   

Founded online in San Francisco in 2005, Brilliant Earth specializes in fine jewelry pieces with diamonds and gemstones that go beyond conflict free and originate from mines that adhere to strict labor and environmental standards. Each piece is handcrafted from recycled precious metals and set with beyond conflict free diamonds and colored gemstones