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Bass Pro Shops partners with DMX for music, systems and messaging


Austin, Texas -- DMX announced it is the new music, systems and messaging partner for Bass Pro Shops.

Bass Pro Shops is using a custom mix of country music that is delivered via the DMX ProFusion technology. DMX is also providing all the sound systems for each location and will enhance the listener experience with more speaker coverage with 46 additional speakers.

Another feature of this new partnership is in-store and on-hold messaging. Bass Pro Shops will produce their own commercials and load content via the myStudio delivery system, which will allow the retailer to manage and control its music and audio program themselves. MyStudio features include viewing and listening to music programs and audio messages, adding/removing, or blocking content.

“The music is a perfect fit and really provides a great experience for our customers,” said Larry Whiteley, manager of communications, Bass Pro Shops, which has 56 stores nationwide. “We love how the improved systems have enhanced the sound. In addition to the music, we are pleased to have in-store and on-hold messaging being provided through DMX, it’s great that we have the ability to produce and manage the content.”

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