Barneys redesigns space for expanded category offerings

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Barneys redesigns space for expanded category offerings

By Deena M. Amato-McCoy - 10/16/2018
Barneys New York’s flagship location has revamped one of its floors to highlight its new home and children's offering.

The retailer redesigned the ninth floor of its Madison Avenue store in New York City to introduce Barneys Home and Kids. The space, formerly referred to as Chelsea Passage, features two sections. Barneys Home includes all new home brands and categories, including bedding, while Barneys Kids features an expanded selection of kids' clothing and shoes. All merchandise is also available online.

Barney's collaborated with interior designer Ryan Korban, and additional programming and partnerships, to create the redesigned space.

To highlight the new section, Barneys is curating a pop-up also located on the store’s ninth floor. The space will preview pieces from Korban's collection, including furniture, a variety of décor and accessories, and other Barneys Home products. The pop-up will run from Nov. 6 through the end of the month, according to the company.

"With new categories and offerings, our redesigned Madison Avenue space, and innovative events and collaborations, Barneys New York will always have something new to satisfy both design enthusiasts and stylish kids,” said Tom Kalenderian, executive VP, general merchandise manager, Men's, Children's and Home, Barneys New York.

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