Barneys' holiday window displays strike an inclusive note
Advertisement - article continues below
Advertisement
Barneys New York is known for its creative, often unusual approach to holiday windows. And this year is no exception to the rule.
Barneys' holiday campaign celebrates a message of diversity and inclusion in its window displays and in-store experiences, which were done in collaboration with The Haas Brothers. In addition to the window displays and interactive in-store experiences, the "Haas for the Holidays" campaign includes limited edition exclusive merchandise, and a social giving campaign. For the first time, Barneys New York will extend the holiday collaboration across its 14 stores nationally with varying window displays, as well as immersive in-store experiences.
The windows feature an array of animations and animal characters, all peacefully coexisting through the eras, from the beginning of the earth to the distant future. The windows are brought to life by advanced LED displays (created by Christie), with day to night animation across all four windows. Messages are incorporated into the displays. In one, 3-D snakes cavort under the words "Snake Love Not War.
Additionally, Barneys' stores across the country will have their own themes based on Haas designs, which will be incorporated into window displays and interior experiences.
"We were thrilled to collaborate with the Haas Brothers to tackle complicated themes through a unique lens of playful environments and characters," said Matthew Mazzucca, creative director, Barneys New York. "The result is a fun and engaging concept that celebrates individuality, inclusiveness and love."
The same theme will be reflected on the floors of the retailer’s Madison Avenue flagship, with each floor assigned a "Haas Rule." The fourth floor's "Boulder and Wiser" theme, for example, will feature a colorful rock garden lounge for customers to interact with, with a selfie system to take photos in the immersive space.
Barneys' holiday campaign celebrates a message of diversity and inclusion in its window displays and in-store experiences, which were done in collaboration with The Haas Brothers. In addition to the window displays and interactive in-store experiences, the "Haas for the Holidays" campaign includes limited edition exclusive merchandise, and a social giving campaign. For the first time, Barneys New York will extend the holiday collaboration across its 14 stores nationally with varying window displays, as well as immersive in-store experiences.
The windows feature an array of animations and animal characters, all peacefully coexisting through the eras, from the beginning of the earth to the distant future. The windows are brought to life by advanced LED displays (created by Christie), with day to night animation across all four windows. Messages are incorporated into the displays. In one, 3-D snakes cavort under the words "Snake Love Not War.
Additionally, Barneys' stores across the country will have their own themes based on Haas designs, which will be incorporated into window displays and interior experiences.
"We were thrilled to collaborate with the Haas Brothers to tackle complicated themes through a unique lens of playful environments and characters," said Matthew Mazzucca, creative director, Barneys New York. "The result is a fun and engaging concept that celebrates individuality, inclusiveness and love."
The same theme will be reflected on the floors of the retailer’s Madison Avenue flagship, with each floor assigned a "Haas Rule." The fourth floor's "Boulder and Wiser" theme, for example, will feature a colorful rock garden lounge for customers to interact with, with a selfie system to take photos in the immersive space.