Banana Republic uses a new partnership to jump into a hot category

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Banana Republic uses a new partnership to jump into a hot category

By CSA Staff - 10/30/2018
Banana Republic wants a piece of the beauty category.

Gap. Inc.’s Banana Republic brand is testing a luxury Cos Bar beauty shop inside of the retailer's San Francisco flagship, according to Family Health Tale.

According to the report, the 400 sq. ft. shop-within-a-shop will sell products from the beauty retailer's luxury base, as well as newer, less expensive brands. The section is about one-third of the size of a standard Cos Bar location.

Some merchandise is located in traditional shelf space, similar to full-fledged Cos Bars, while others are stocked in a grab-and-go section, the report revealed.

To read more, click here.

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