Banana Republic uses a new partnership to jump into a hot category
Banana Republic wants a piece of the beauty category.
Gap. Inc.’s Banana Republic brand is testing a luxury Cos Bar beauty shop inside of the retailer's San Francisco flagship, according to Family Health Tale.
According to the report, the 400 sq. ft. shop-within-a-shop will sell products from the beauty retailer's luxury base, as well as newer, less expensive brands. The section is about one-third of the size of a standard Cos Bar location.
Some merchandise is located in traditional shelf space, similar to full-fledged Cos Bars, while others are stocked in a grab-and-go section, the report revealed.
To read more, click here.
Gap. Inc.’s Banana Republic brand is testing a luxury Cos Bar beauty shop inside of the retailer's San Francisco flagship, according to Family Health Tale.
According to the report, the 400 sq. ft. shop-within-a-shop will sell products from the beauty retailer's luxury base, as well as newer, less expensive brands. The section is about one-third of the size of a standard Cos Bar location.
Some merchandise is located in traditional shelf space, similar to full-fledged Cos Bars, while others are stocked in a grab-and-go section, the report revealed.
To read more, click here.