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Baby superstore continues to expand

A specialty chain owned by Bed Bath & Beyond is growing its footprint in Canada.

buybuy Baby has opened its seventh Canadian location, in West Edmonton, Alberta. The 23,000-sq.-ft. baby superstore features an expansive selection of merchandise for newborns to toddlers, including furniture, strollers, and clothing, as well as a nursery design center. It also offers a baby gift registry service both in-store and online, with exclusive perks and savings benefits when setting up a registry. Stores are designed with such conveniences as a private feeding and changing room.

The retailer has additional store openings planned in Canada, in Winnipeg, Manitoba, North Calgary, Alberta and Western Ontario.

"We are seeing Canadian consumers reacting very positively to the brand promise of buybuy Baby and our overall shopping experience," stated Glen Cary, VP of stores for buybuy Baby. "We are excited to open our seventh store in Canada and look forward to sharing our long-standing traditions of exceptional customer service, knowledgeable staff, excellent value and broad assortment of merchandise with the West Edmonton community."

Featuring a great assortment of merchandise at everyday low prices, the new Canadian store houses top baby brands including aden + anais, Baby Jogger, Chicco, The Honest Company, Jolly Jumper, Joovy, Kushies, Stokke, UppaBaby and more. The extensive product selection contains premier infant and toddler merchandise in categories including furniture, car seats, strollers, feeding, bedding, health and baby care, bath, safety, toys, learning and development products, clothing and a unique selection of seasonal and holiday items.
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