Another flagship goes dark on Manhattan’s Fifth Avenue
Tommy Hilfiger has closed its 22,000-sq.-ft. global flagship at 681 Fifth Avenue in Manhattan. And that’s not all.
The apparel retailer will also close its 9,000-sq.-ft. store on Collins Avenue in Miami on April 21, reported Women’s Wear Daily, which noted that the flagship and Miami outpost were the only two full-price Hilfiger stores still open in North America. (The brand has over 1,500 full-price stores globally, including owned and operated, franchise and distributor, licensee and concession models.)
“In line with our strategic objective to further reach and engage with digitally-savvy American consumers, we will focus on next generation retail experiences and partnerships to stay ahead of today’s continuously changing shopping habits and preferences,” Daniel Grieder, CEO of Tommy Hilfiger Global and PVH Europe, said in the report. “Leveraging our store-of-the-future concepts rolled out in the global retail landscape, going forward North America will be the lighthouse region to develop and test new modular, digitally-infused retail concepts.”
The shuttering of the company’s flagship follow other retail closings on the famed shopping street, including Gap, Lord & Taylor and Henri Bendel is also closing up shop.
Fifth Avenue has seen a loss of several key flagships in recent months, including Gap, Henri Bedel and Lord & Taylor. And just one block away, on Madison Avenue, Calvin Klein is set to close its flagship this spring. Calvin Klein and Tommy Hilfiger are both owned by PVH Corp.
The apparel retailer will also close its 9,000-sq.-ft. store on Collins Avenue in Miami on April 21, reported Women’s Wear Daily, which noted that the flagship and Miami outpost were the only two full-price Hilfiger stores still open in North America. (The brand has over 1,500 full-price stores globally, including owned and operated, franchise and distributor, licensee and concession models.)
“In line with our strategic objective to further reach and engage with digitally-savvy American consumers, we will focus on next generation retail experiences and partnerships to stay ahead of today’s continuously changing shopping habits and preferences,” Daniel Grieder, CEO of Tommy Hilfiger Global and PVH Europe, said in the report. “Leveraging our store-of-the-future concepts rolled out in the global retail landscape, going forward North America will be the lighthouse region to develop and test new modular, digitally-infused retail concepts.”
The shuttering of the company’s flagship follow other retail closings on the famed shopping street, including Gap, Lord & Taylor and Henri Bendel is also closing up shop.
Fifth Avenue has seen a loss of several key flagships in recent months, including Gap, Henri Bedel and Lord & Taylor. And just one block away, on Madison Avenue, Calvin Klein is set to close its flagship this spring. Calvin Klein and Tommy Hilfiger are both owned by PVH Corp.